NEWS… BUT NOT AS YOU KNOW IT
I’m A Celebrity… Get Me Out Of Here! returned last night with a peak of 10.3 million viewers, giving bosses plenty of reasons to celebrate.
Broadcaster ITV has hailed Sunday’s launch episode as ‘the biggest TV overnight of the year outside of national and sporting event’ as well as the ‘biggest entertainment launch on any channel this year’, and that’s before Matt Hancock has even joined the other campers.
Helped by the huge peak audience, I’m A Celebrity’s return to Australia pulled in an average of 9.1 million TV viewers for the launch, which is up by over one million compared to last year’s launch despite the 2021 edition having a peak over 12 million.
In a press release, ITV added: ‘It is ITV’s biggest overnight audience since last year’s Euros and the biggest programme launch on any channel this year, excluding national and sporting events.’