![Pinterest](https://pinterest.com/pin/create/button/?url=https://uknews.evprotec.com/ikea-threatens-to-sue-uk-based-horror-game-for-similarity-to-furniture-brand/&media=https://uknews.evprotec.com/wp-content/uploads/2022/11/0_IKEA-threatens-to-sue-British-based-horror-game-for-similarity-to-brand.jpg&description=The Store is Closed is a spooky game set in a furniture store called 'STYR', and IKEA's legal representatives have sent its creator a cease and desist letter accusing him of trademark infringementThe survival game is based in a store called 'STYR'IKEA has reportedly threatened to sue the British creator of an upcoming horror game, claiming its virtual location resembles the retail giant a little too closely. The Store is Closed is a survival game set inside a furniture store called 'STYR' — which means 'controls' in Swedish — set for release in 2024. The shop's logo is yellow and the building itself is blue, leading IKEA's lawyers to send a cease and desist letter to solo developer Jacob Shaw accusing him of trademark infringement. A cease and disease letter is a written notice demanding that the recipient immediately stop an illegal or allegedly illegal activity. The Swedish giant's legal representatives reportedly called out the "blue and yellow sign with a Scandinavian name on the store", as well as "yellow vertical striped shirts" usually work by IKEA staff. The developer of The Store is Closed has been accused of making the virtual shop look like a real-life IKEA store ( MathChief/Youtube) The lawyers also said the "grey path on the floor" resembles that of a real-life IKEA shop, according to Fortune. It has been reported that lawyers gave the developer ten days to change parts of the game that allegedly represent IKEA branding. The letter, shared by PC Gamer, says: "Our client has learned that you are developing a video game, The Store is Closed, which uses, without our client's authorization, indicia associated with the famous Ikea stores. "Your game uses a blue and yellow sign with a Scandinavian name on the store, a blue box-like building, yellow vertical striped shirts identical to those worn by Ikea personnel, a gray path on the floor, furniture that looks like Ikea furniture, and product signage that looks like Ikea signage. "All the foregoing immediatel){kind=link}
The Store is Closed is a spooky game set in a furniture store called ‘STYR’, and IKEA’s legal representatives have sent its creator a cease and desist letter accusing him of trademark infringement
IKEA has reportedly threatened to sue the British creator of an upcoming horror game, claiming its virtual location resembles the retail giant a little too closely.
The Store is Closed is a survival game set inside a furniture store called ‘STYR’ – which means ‘controls’ in Swedish – set for release in 2024.
The shop’s logo is yellow and the building itself is blue, leading IKEA’s lawyers to send a cease and desist letter to solo developer Jacob Shaw accusing him of trademark infringement.
A cease and disease letter is a written notice demanding that the recipient immediately stop an illegal or allegedly illegal activity.