MUSIC great Sting’s new booze brand will be a bit of a mouthful – it’s named after his hit Every Little Thing She Does Is Magic.
The singer, 71, has applied to trademark the title of The Police’s 1981 song for his drinks line-up.
It includes wines, liqueurs, brandy, cider, cocktails, gin, kirsch, rum, sake, vodka, whisky, via his company Steerpike Limited.
He owns an Italian vineyard, too, and previously named his wine after the band’s 1979 chart-topper Message in a Bottle.
It comes after the Geordie, whose hits with the band also included Roxanne, revealed he gave up beer when he started making plonk on his Tuscan estate with wife Trudie Styler.