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HomeSourcesthesun.co.ukHuge music superstar to front Asda's Christmas campaign after signing mega-money deal

Huge music superstar to front Asda’s Christmas campaign after signing mega-money deal

CROONER Michael Buble – known for his Christmas hits – will appear as a checkout worker in Asda’s festive ad campaign.

He is in a series of commercials directed by Rita Ora’s new husband Taika Waititi and is tipped to sing.

TV insiders said the news marks a high in the annual battle between major retailers.

A source added: “The Christmas telly ad market has ballooned. Everyone wants to have the best in the game.

“John Lewis, Tesco, Sainsbury’s and all the others pull out all the stops.

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