![Pinterest](https://pinterest.com/pin/create/button/?url=https://uknews.evprotec.com/huge-high-street-fashion-brand-to-make-a-major-change-in-all-223-stores/&media=https://uknews.evprotec.com/wp-content/uploads/2023/10/NINTCHDBPICT000848788573.jpg&description=ALL CHANGE Published : 9:45, 30 Sep 2023 Updated : 9:45, 30 Sep 2023 A HUGE high street fashion brand is making a major change in all 223 of its stores. Matalan will add concessions of Card Factory products in all of its shops by the end of 2023. 1 Matalan is opening hundreds of Card Factory concessions in its stores before the end of the year It means Matalan shoppers will be able to buy Card Factory cards and celebration essentials across their entire UK estate. The products are already available in 22 stores as part of the first phase of the rollout. It comes as Card Factory saw a 73% increase in its pre-tax profits to £24.7million in the six months to the end of July. Like-for-like sales increased by 10.5% in stores but online sales fell by 13.1% in the same period. Chief executive Darcy Willson-Rymer said: "Our value and quality proposition and the strength of our store estate resonates with customers and positions us well to navigate the challenging economic backdrop in the run-up to the Christmas trading season. "Continued leveraging of the insights gathered from our investment in customer data is enabling us to evolve and optimise our store formats and ranges across cards, gifts and celebration essentials, all underpinned by our discipline in maintaining a resilient financial position." Founded in 1997, Card Factory's first store was located in Wakefield. The greetings card chain now operates across 1,000 standalone stores in both the UK and Ireland. The brand also sells products in over 530 Aldi supermarkets as well as operating concessions in Matalan stores. Card Factory's growth comes at the same time that its biggest rival battles to keep a presence on the high street . Restructuring experts FRP Advisory and law firm Jones Day presented a plan to save Clintons in an insolvency court in August. The deal has saved thousands of jobs and over one hundred shops across the UK. But the retailer will still have to close 38 of its 225 stores in the hope that it){kind=link}
A HUGE high street fashion brand is making a major change in all 223 of its stores.
Matalan will add concessions of Card Factory products in all of its shops by the end of 2023.
It means Matalan shoppers will be able to buy Card Factory cards and celebration essentials across their entire UK estate.
The products are already available in 22 stores as part of the first phase of the rollout.
It comes as Card Factory saw a 73% increase in its pre-tax profits to £24.7million in the six months to the end of July.