NEWS… BUT NOT AS YOU KNOW IT
The wellness industry isn’t tiring of the cold anytime soon.
If anything, more people are shouting the benefits of cold water swimming, while others are trying ice baths for the first time.
Cryotherapy is on the rise too, and experts at UK Saunas expect this to only increase in the coming years.
Cryotherapy involves immersing the whole body in sub-Arctic conditions (usually of around -90 degrees celsius), but you don’t need to go so hardcore to try the trend.