 to investigate the caffeine levels of the energy drinks. He claimed the beverage carred "serious" health risks. Speaking at a news conference in New York, he said: "This stuff called Prime, at just 12 ounces, has an eye-popping level of caffeine and that's giving parents and doctors the jitters for the kids that are targets. "Prime is born from the reels of social media and the enigmatic world of influencers. "Kids see it on their phones as they scroll and then they actually have a need for it. "And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame. "Parents beware because it's a serious health concern for the kids it so feverishly targets." Dr Edith R Bracho-Sanchez, a paediatrician from Columbia University's Irving Medical Center, added that high amounts of caffeine can cause headaches, jitters, anxiety, nervousness, and sleep problems in children. On the official website, Prime Energy is advertised as "not recommended for children under the age of 18, women who are pregnant or nursing, or individuals who are sensitive to caffeine". Is Prime an energy drink? There are two different Prime drinks; Prime Hydration and P){kind=link}
PRIME has come under the spotlight after concerns were raised over its caffeine content.
The drink, launched by YouTube stars KSI and Logan Paul, first hit the market in January 2022 and quickly became hugely popular – with shoppers going to extreme measures to get their hands on the product.
Prime Energy drinks contain 200mg per 355ml can – equivalent to about two cans of Red Bull or six cans of Coke.
The beverage has come under fire for its potentially dangerous levels of caffeine.
Prime Hydration, meanwhile, contains no caffeine.