HOLLY Willoughby looked absolutely amazing as she posed in a perfume advert.
The This Morning presenter was praised by her fans as she promoted her lifestyle and wellbeing brand, Wylde Moon.
Holly, 42, took to her social media as she posted a gorgeous new snap onto her Instagram grid page.
The ITV personality wowed in a puffy Scarlett O’Hara style floral print summer ball gown dress in a candid polaroid style photograph.
She posed in a meadow among nature whilst she flaunted her shoulders in the sunshine whilst clasping a bottle of her signature scent.