 London Fashion Week kicked off this weekend and saw the biggest stars from the world of fashion descend onto the capital to celebrate the bold, exciting – and sometimes bonkers – offerings from old and new designers around the globe. However, just days earlier, angry protestors had taken to the cobbles of Somerset House to stage a naked demonstration against the event. With just placards to protect their modesty the group angrily denounce the culture of fast fashion and the trend of over-consumption they felt was driven by the fashion industry. Organised by secondhand e-commerce site Gumtree, the protest called on the country's biggest fashion houses to reconsider the practice of cyclical and seasonal fashion trends and instead, give second-hand items and sustainably sourced brands a bigger space. New stats also found that almost half of Brits felt fashion week was an outdated concept amidst the environmental crisis, not to mention the cost of living crisis that has seen many households curb their spending habits. But has fashion week really become so last season? Or is there a way to celebrate the innovation and creativity of British talent without this constant need for the new? The protest was a response to fast fashion and an addiction to consumption that they felt was encouraged by the fashion industry (Picture: Gumtree) 'I admire and respect the craftsmanship and creativity of London Fashion Week,' insists Hannah Rouch, Chief Marketing Officer at Gumtree. 'But while fashion has always set trends, it also encouraged us to go back to our wardrobes, reimagine items and restyle them – perhaps only seeing us buy a few new pieces per year that would work within our existing wardrobe. We can't deny that we are buying more than ever and our once considered purchases have become more instant,' she adds. Consumer spending on clothing in the UK has rapidly increased in recent){kind=link}
NEWS… BUT NOT AS YOU KNOW IT
London Fashion Week kicked off this weekend and saw the biggest stars from the world of fashion descend onto the capital to celebrate the bold, exciting – and sometimes bonkers – offerings from old and new designers around the globe.
However, just days earlier, angry protestors had taken to the cobbles of Somerset House to stage a naked demonstration against the event.
With just placards to protect their modesty the group angrily denounce the culture of fast fashion and the trend of over-consumption they felt was driven by the fashion industry.
Organised by secondhand e-commerce site Gumtree, the protest called on the country’s biggest fashion houses to reconsider the practice of cyclical and seasonal fashion trends and instead, give second-hand items and sustainably sourced brands a bigger space.