 If you can't take it, don't dish it out. Hopefully that's a mantra Elon Musk has remembered today as individuals and businesses flex their creative muscles and give him a good old-fashioned ribbing over his Twitter rebrand. On Sunday, the social media platform's owner announced the long hinted at rebrand to X, and later projected his new logo onto the side of the artist formerly known as Twitter's San Francisco HQ. Throughout Monday the platform's famous blue bird logo gradually disappeared, and Xs found their way across the site – although the browser tab icon remains unchanged. As if often the case on Twitter, the reaction was swift and brutal, and users took to the platform to share their thoughts on the new design, taking digs at the quality of the work, and its likeness to independent music artist Kxlider's logo. The similarity has not gone unnoticed by the artist, who tweeted: 'Hello @elonmusk I heard you're going to rebrand Twitter but as you can see I have the same logo for like 2 yrs now. Can you please reconsider your decision else it would be a pain for me to change stuff. Please try to understand and reply me as soon as possible.' A second tweet said: 'I see many people have started to notice this. I'm so stressed right now because of this logo issue I'm having. I don't know what to do now but I'm trying to reach out to @elonmusk to try and settle this out. I am not willing to change my logo because of this.' Users also questioned what tweets themselves would now be called – the most common suggestion being sweet, pronounced zweet – but Mr Musk himself posted that they would be called 'x's' [sic]. Interestingly, when asked by an Elon Musk parody account what Twitter Blue would be renamed, he wrote: 'Balls. Just … Balls.' However, it was big companies that provided the real comedy gold. As ever, British bakers Greggs came out on top, posting: '#TwitterX walked so GreX could run.){kind=link}
NEWS… BUT NOT AS YOU KNOW IT
If you can’t take it, don’t dish it out.
Hopefully that’s a mantra Elon Musk has remembered today as individuals and businesses flex their creative muscles and give him a good old-fashioned ribbing over his Twitter rebrand.
On Sunday, the social media platform’s owner announced the long hinted at rebrand to X, and later projected his new logo onto the side of the artist formerly known as Twitter’s San Francisco HQ.
Throughout Monday the platform’s famous blue bird logo gradually disappeared, and Xs found their way across the site – although the browser tab icon remains unchanged.