 – the UK's independent regulator of advertising across all media – found after an investigation sparked by complaints that it was 'irresponsible and likely to cause serious offence'. The ASA said in a judgment: 'The complainants, who believed the ad objectified and sexualised women, challenged whether the ad was offensive, harmful and irresponsible.' After an investigation, the complaints were upheld. The ASA said in its ruling: 'We noted that the word 'grass' was spelt incorrectly to include the word 'arse'. 'We considered that was likely to be understood by readers to be a reference to the model's buttocks and had the effect of making that exposed part of her body the focus, thereby drawing attention to the ad. MORE : Musk announces date for Twitter's £7 blue check subscription relaunch MORE : Remember Me: Gaming's most overlooked Black protagonist and the dangers of forgetting history MORE : Big Brother TV drama 'in the works' as ITV plan big budget new show 'The ad also stated 'Get laid by the best'. We considered 'get laid' would be understood by readers as a slang reference to sexual intercourse. 'We considered that text, together with the model's pose and state of undress, was sexually suggestive and would be seen as presenting the model as a sexual object. 'We acknowledged that while sunbathing, people might recline on a lawn wearing revealing clothing. 'However, we considered that in the context of the ad, i){kind=link}
NEWS… BUT NOT AS YOU KNOW IT
A gardening company has been told it has to rip down an ‘offensive’ billboard poster because it ‘objectified and sexualised’ women.
Great Grass MCR Ltd was told it must take down the huge 30ft poster that told customers ‘Perfect 365 days a year…Get laid by the best.’
It also has a photo of a woman wearing only a thong, along with the headline ‘Artificial grarse experts.’
The giant billboard was put up by the company, based in Failsworth, Oldham, at a busy junction nearby where Oldham Road meets the M60 motorway.