Marketing has ramped up ahead of God Of War Ragnarök’s release, but the game’s newest ads are pretty bizarre.
We didn’t think anything could be more ill-fitting than that Japanese advert for Resident Evil Village that turned its squad of monstrous villains into cute, comedy puppets.
A new ad for the Japanese release of God Of War Ragnarök may have beaten it, however, in terms of completely failing to match the game’s tone.
While we’ve been denied the gloriousness of hand puppet Kratos, the ad instead has a trio of men sing a jaunty song alongside game footage of Kratos looking moody and committing acts of extreme violence.
The song and cartoonish set wouldn’t look out of place on a CBeebies show, with the singers wearing broad smiles all the way through.