Sports Direct owner Frasers Group is reported to be close to securing the purchase of Gieves & Hawkes, the historic Savile Row tailor.
Frasers Group is said to be in advanced talks to buy the 251-year-old firm, according to Sky News which first reported the news.
The retail giant, which was founded by Mike Ashley, emerged as a potential buyer of Gieves & Hawkes in September.
Frasers Group would not officially comment on the report.
Gieves & Hawkes, which has its HQ at Number 1 Savile Row in London – one of the world’s most famous fashion addresses – is one of the oldest bespoke tailoring companies.