A FOOTBALL team in Cheddar is causing a stir after agreeing a sponsorship deal with a vegan rival of its popular namesake cheese.
Cheddar AFC, which is based in the Somerset town where the much-loved cheese is matured in the famous caves, will now be sponsored by a Cheddar-style dairy alternative, Cheddarton.
The players, known as The Cheesemen, will be encouraged to embark on a plant-based journey from today.
As they sport the cheesy new kit, they will also take part in a training session with former professional player, and ex-Lioness, Karen Carney – who is also a vegan.
The sponsorship comes after a study of 2,000 adults who have meat and dairy in their diets found 69 per cent wouldn’t consider going vegan.