, meaning wearers can scan a QR code on the garment's label to trace its journey from fabric to factory. Nobody's Child said: 'As a responsible brand, we're super proud to be delivering this pilot initiative demonstrating the highest possible level of transparency and traceability. In our opinion, there's no such thing as too much information.' Fashion fans have been heaping praise on Fearne for this hidden feature, commenting: 'Thank you @fearnecotton for being one of the few celebrities/influencers who actually do more sustainable collabs rather than hiding behind greenwashing.' Another added: 'This is incredible){kind=link}
The radio presenter has launched her sixth range with the fashion brand loved by Holly Willoughby, Rochelle Humes and Frankie Bridge
Fearne Cotton has released her latest Happy Place clothing line in collaboration with fashion brand Nobody’s Child. And there’s one feature in particular that sustainable shoppers have been loving.
It’s the sixth collection that the Radio 1 DJ has launched with the brand, which boasts a huge following of celebrity customers, including the likes of Holly Willoughby, Frankie Bridge and Rochelle Humes.
Prices for the new Happy Place collection – named after the 42-year-old’s highly popular podcast – start at £35 and go up to £120, meaning that there’s something to suit all budgets, too.
The range takes style notes from the 60s, leaning into Fearne’s love of vintage finds and eclectic prints, boasting an autumnal colour palette and retro spirit. The collection stars a selection of iconic minis, statement collars, wide leg suits and oversized chunky knits just in time for the cosy season.