NEWS… BUT NOT AS YOU KNOW IT
Curated social media feeds are over; 2022 is the year that ‘casual Instagram’ and BeReal took over.
The BeReal app, which is particularly popular among Gen Z, gives users a short time window each day to snap a picture of what they’re doing, with the idea being that it’ll promote a less homogenous way of posting.
And that same sentiment seems to have made its way to the dating world too, as a new trend has emerged: bae-realing.
The term, coined by Plenty of Fish, describes a sea change in how people are attracting partners as we enter 2023, moving away from carefully considered profiles to a more up-front style.