Marks & Spencer has added Estee Lauder Fragrance to its growing roster of third-party brands amid attempts to attract new customers.
The retailer said it wanted to bolster its burgeoning beauty offering after its successful partnership with Clinique, which was launched last year.
The company has been working to turn itself around after falling out of the FTSE 100 share index in 2019, shutting dozens of larger stores and refurbishing others to lure back shoppers.
M&S is stocking third-party brands as part of its campaign to refresh its offering without alienating its core customers, who are aged 50 to 60, by targeting a younger audience.
Pippa Stephens, an analyst at GlobalData, said the retailer’s continued efforts to partner with popular brands such as Nobody’s