In the reimagined stories Cinderella is a shoemaker and Rapunzel a property mogul
Emma Raducanu has backed a reimagining of a classic fairy tale which writes out Prince Charming in a lesson to girls they do not need men to achieve financial success.
Appearing in a video for HSBC in which she reads from “Fairer Tales” – a book by Emma Dodds published in 2018 – the one-time tennis grand slam champion urged youngsters to make money for themselves.
Ms Dodds’s alternative take on the stories of Cinderella, Sleeping Beauty and Rapunzel all but writes out the stock character of Prince Charming from the narratives.
Rather than running off to wed the wealthy Prince, the protagonists instead make their own fortunes by starting their own businesses or investing.