This lawsuit is about Trump the tycoon and attacks his personal brand, which may be where he is most vulnerable
Donald Trump’s latest court battle is by no means the most serious legal challenge he faces in the run up to the 2024 presidential election.
Several of his criminal indictments, for allegedly subverting election results, falsifying business records and mishandling stolen documents – could result in lengthy prison sentences.
By contrast, the New York attorney general in the civil fraud suit is seeking a penalty of a mere $250 million and a ban on operating businesses in the state.
So why did Mr Trump choose to focus the world’s attention on this week’s trial by attending it in person?