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Cinema chain DROPS controversial plan to charge based on what seat you sit in

AMC had to scrap a plan for differently-priced seating after backlash from hordes of customers

Movie theatre brand AMC has announced that they’re scrapping a plan that angered customers when it was announced.

With viewership way down, plenty of movie theatres have tried to come up with ways to make money. A few months ago, AMC’s PR team announced that they were going actually to charge customers more or less depending on where they sat.

Filmgoers and actors alike took to social media as an outlet to express their frustration with the theatre chain.

‘Lord of the Rings’ star Elijah Wood was among the most vocal. “The movie theatre is and always has been a sacred democratic space for all,” he wrote on Twitter at the time. “This new initiative by AMC Theatres would essentially penalize people for lower-income and reward for higher income.”

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