Chelsea wore the logo of telecommunications company Three on the front of their shirt last season, but a deal with a new sponsor has yet to be finalised by the club
Monday’s Chelsea kit launch will see them unveil a shirt without a sponsor, it has been claimed, with no new deal reached.
Telecommunications company Three served as the Blues’ front-of-shirt sponsor for the last three seasons, having taken over from Yokohama Tyres. A renewal was not agreed, though, and Chelsea still haven’t reached an agreement with a successor despite talks having got underway.
Betting brand Stake.com had emerged as a contender, but nothing has materialised, while efforts to reach a deal with Paramount Plus were blocked. Still, the club is said to be hopeful of getting a deal in place before they kick off their first Premier League season under Mauricio Pochettino.
According to The Mail, Chelsea’s higher-ups have agreed to launch the new shirt before a sponsor announcement, in order to avoid further delays. The timing, it is claimed, will allow fans to pre-order the shirt and have it arrive as close as possible to the start of the new season.