Chelsea offered £40 million shirt sponsorship deal by adult subscription website

Chelsea have been offered a lucrative package by My.Club to feature the adult subscription website as the team’s shirt sponsor in the 2023/24 season. Chelsea are still without a shirt sponsor, yet their Premier League season begins against Liverpool at Stamford Bridge on Sunday. Chelsea debuted their new kit for the upcoming season earlier this year without a sponsor on the front, which is surprising given the deals are one of the best ways a club can generate revenue. The Blues’ previous deal with telecommunications company Three saw them net £40 million each year, but they decided to scrap the deal in search of a more lucrative sponsor. Chelsea had hoped to seal a deal with streaming service Paramount+ only for the Premier League to block the move. The league believed Chelsea actively wearing one of NBC’s competitors would cause problems as the American broadcaster are the official Premier League rights holder in the USA. Chelsea then turned to gambling firm Stake, but with such deals set to be banned from 2026, the London giants pulled. The club also rejected an offer from Bayern Munich’s stadium sponsor Allianz, and currently has no option ahead of the new campaign.