, compared to just 13% of those aged over 65. The survey also revealed 32% admit to not knowing where to start when it comes to finding a new home for such belongings, while 45% choose not to donate because they're not sure anyone else would even want them. However, 77% hate the thought of throwing anything away, 49% don't see "fast homeware" as an issue, with only 39% viewing it as an environmental problem as much as fast fashion . Only 6% were more concerned about fast homewares than clothes. The study also found 35% of those who throw out homeware that still functioned would do so if their tastes had changed. And a quarter would do it if they found their life circumstances had changed, such as downsizing, with a further 24% even considering binning an unwanted gift. The research was commissioned by British pottery brand Denby as part of its Reloved campaign, helping the nation to find ways to re-use, re-purpose and re-love its homewares. As part of the campaign, launched in partnership with the housing and homelessness charity Shelter, this autumn people are encouraged to donate pre-loved tableware to charity that no longer meets their needs, instead of letting it go to landfill. On average, adults reckon they've got goods worth £91.85 sitting around rarely being used, and across the UK adult population, that adds up to more than £477 million in profit or money that could have gone to good causes. When it comes to repurposing existing homeware items, a third are open to giving it a go to extend t){kind=link}
BRITS throw away a collective 70 million homeware items each year – which could have been donated, sold or repurposed.
Research of 2,000 adults found 29% admit to throwing their homewares in the bin, rather than finding a way to avoid them going to landfill.
And those aged 18 to 35 were most guilty of this (40%), compared to just 13% of those aged over 65.
The survey also revealed 32% admit to not knowing where to start when it comes to finding a new home for such belongings, while 45% choose not to donate because they’re not sure anyone else would even want them.
However, 77% hate the thought of throwing anything away, 49% don’t see “fast homeware” as an issue, with only 39% viewing it as an environmental problem as much as fast fashion.