Best Amazon Prime Day deals to shop now

Sign up to our free weekly newsletter for insider tips and product reviews from our shopping experts Sign up for our free IndyBest email Calling all deal magpies, Amazon Prime Day is underway. For the uninitiated, the online giant’s annual sale is one of the biggest shopping events of the year, second only to Black Friday. An opportunity to save on everything from tech , laptops , TVs and Apple products to home appliances , mattresses , fans , household essentials and so much more, the Prime Day sale runs for a full 48 hours. Follow live: The best and latest Amazon Prime Day deals The event kicked off yesterday (11 July) and is running until midnight tonight (Wednesday 12 July), so you’ve got just a few more hours to shop the deals. As always, IndyBest’s team of seasoned shoppers will be helping you sift through the duds by handpicking the best bargains in our dedicated guides and on our liveblog throughout the sale. So, whether you’re looking to replace your old mattress , save on a cordless vacuum or stock up on your favourite skincare , pay attention to all the best deals below. Best Amazon Prime Day deals 2023 Amazon Echo Pop: Was £44.99, now £17.99,  Amazon.co.uk (Amazon) Amazon’s newest and cheapest Alexa smart speaker has been reduced by a massive 60 per cent this Prime Day. ‘The Amazon Echo Pop is exceedingly good value. It’s fast and responsive, thanks to the improved processor, and it’s one of the cutest Amazon Echo devices we’ve ever laid eyes on, with two bright, deep colours and two more muted colours to choose from,’ our writer said in  their review . Ideal for kids’ bedrooms and bathrooms, this will bring Alexa to any room, at an affordable price.  Apple AirPods Pro 2nd gen: Was £249, now £209, Amazon.co.uk (Amazon ) Apple’s best ever wireless earbuds have just plummeted to an all-time low this Prime Day. The earbuds have genuinely never been discounted this heavily before. They offer extra features over the previous AirPods pro from 2021. As well as improved audio quality and battery life, you can now control the volume using the stems on the earbuds. The charging case now also has a loop on the side, to enable you to attach a lanyard, and there’s a speaker on the underside to help you locate it with the Find My app. PlayStation 5 with ‘God of War Ragnarok’: Was £539.99, now £453.99, Amazon.co.uk (Amazon) Amazon launched its first-ever price cut on the PS5, after the console faced stock shortages in the first two years of its life. Bundled with one of the best PS5 games of 2022 – one that or writer called ‘it’s nothing short of a masterpiece’. You’ll save a whopping £80. You’re essentially saving £20 on the console and then getting God of War Ragnarok thrown in for free. It’s a powerful games console, with a huge library of titles to play through. Shark corded upright vacuum cleaner: Was £299.99, now £159.99, Amazon.co.uk (Amazon) With a discount just shy of 50 per cent, clean up with a corded vacuum cleaner from Shark. Noteworthy features for this upright vacuum include the brand’s anti-hair-wrap technology, which is ideal for households with pets; an anti-allergen seal, which should prevent dust and allergens from escaping into your home; and LED lights on the floorhead of the vacuum itself, which light up any dirt and dust that you might otherwise miss. Ninja air fryer: Was £189.99, now £109.99, Amazon.co.uk (Amazon) This family-size air fryer has been reduced by 40 per cent, taking it down to its lowest-ever price. The exclusive rose gold colourway is bound to look chic in your kitchen . It has four cooking functions, so it can air fry, roast, reheat and dehydrate, meaning you can make almost anything in this handy kitchen gadget. It has dishwasher-safe parts for easy cleaning and one 3.8l compartment for cooking everything from chips to chicken. Better still, it comes with tongs. What more could we ask for? JBL flip 6 portable bluetooth speaker: Was £129.99, now £81.69, Amazon.co.uk (Amazon) Earning a place in our round-up of the best Bluetooth speakers, the JBL flip 6 is currently discounted by 37 per cent, thanks to this Prime Day deal. Dubbing it the best wrap-around style speaker, our tester noted how the flip 6 came out with ‘some serious bass’, adding that they loved the ‘ultra-bright indicator lights and the partyboost mode’. It packs in 12 hours of play time once it’s fully charged, and is somewhat accident-proof too, owing to its waterproof design. Lego Guardians of the Galaxy – Infinity Gauntlet: Was £79.99, now £59.99, Amazon.co.uk (Lego) An ideal gift for Marvel fans, the Lego Infinity Gauntlet is a 590-piece set recreating Thanos’s iconic, universe-bothering handwear. It comprises individual moving fingers set with colourful Lego infinity stones, and rests on a display stand for showing off once built. Right now it can be yours for £20 off in the Prime Day sale – but just remember to use it responsibly, lest we all be turned to dust… Apple Watch series 8, GPS: Was £419, now £349, Amazon.co.uk (Amazon) Amazon is really rolling out the big deals this Prime Day. Case in point, Apple’s current-generation smartwatch has been reduced to its lowest-ever price. Said to be its most powerful watch yet, new features include temperature sensing, crash detection and sleep-stage monitoring. A huge upgrade on the Series 7, it still contains step-counting as well as workout- and calorie-tracking. In our review of the smartwatch , our tester said: ‘Apple Watch series 8 is slick and easy to use, and is very responsive and fast, whether you’re launching an app, getting directions on your Watch so you can keep your iPhone in your pocket, or setting a timer.’ Philips Series 3000i air purifier: Was £450, now £299.99,  Amazon.co.uk (Amazon) If you’ve had an air purifier on your wish list for months, Amazon has slashed the price of the smart 3000i series from Phillips by over £150. It’s safe to say you’re in good hands here too, as our review of the model touted the machine for being ‘incredibly effective, whisper quiet and energy efficient.’ Designed to oust 99.97 per cent of allergens, dust, bacteria and other nasties, the 3000i series features a high-grade integrated filter with 360-degree airflow circulation, alongside night mode and ambient light control for while you’re asleep – and it’s even compatible with Alexa. What more could you want? Elemis pro-collagen cleansing balm: Was £48, now £33.99, Amazon.co.uk (Amazon) This luxurious cleansing balm currently comes with a tempting 29 per cent discount. The multi-tasking beauty buy removes make-up and moisturises the skin, thanks to its nourishing ingredients like elderberry oil and starflower oil. Our reviewer put this cleanser to the test and they said: ‘It has a buttery texture that melts instantly into an oil on contact with dry skin and feels like a mini spa treatment in your bathroom.’ Amazon Audible membership: Was £7.99 per month, now free for three months, Amazon.co.uk (Amazon) Audiobooks are having their moment, if you want to see what the fuss is about, you can currently get a three-month free trial of Amazon’s Audible membership. The subscription will get you three audiobooks for free, as well as unlimited listening to thousands of select audiobooks, podcasts and originals. Audible usually costs £7.99 per month, and if you cancel before your three months is up, you won’t be charged. Nespresso vertuo next coffee machine: Was £150, now £65, Amazon.co.uk (Amazon) With nearly 60 per cent knocked off the price of Nespresso’s cult vertuo next coffee machine, there’s no better time to invest. Working with Nespresso coffee capsules (choose from more than 30 blends with 12 complimentary welcome pods included with the machine), brew espressos, double espressos, gran lungos, large mugs and even carafes. Featuring a one-touch system and 30-second heat up, it can even be connected to your smartphone for seamless updates and descaling alerts. Simba hybrid mattress, double: Was £1,079, now £593.45, Amazon.co.uk (Amazon) Simba’s hybrid mattress just got even more appealing with a whopping 45 per cent off. Despite its low price, this mattress still features the brand’s patented sleep technology, comprising unique ‘Aerocoil’ micro-springs and cooling ‘Simbatex’ foam to help you get a comfortable night’s sleep. The hybrid essential also promises great support and temperature regulation throughout the night. Fitbit charge 5 activity tracker: Was £169.99, now £94.04, Amazon.co.uk (Amazon) A slightly older model of this Fitbit was named the best buy in our fitness tracker guide , so it only makes sense that we’d be impressed with this deal. ‘It’s really much more than a tracker, offering workout modes, an ECG sensor and sleep tracking, alongside features such as smartphone notifications, Spotify and contactless payments – all in a slimline body,’ our tester said of the older model. And, with very similar features, plus seven days of battery life, we’re certain the Charge 5 will cover all bases, too. With a saving of 45 per cent , best believe we’ll be running towards this deal. Ninja foodi max health grill and air fryer: Was £299.99, now £209.99, Amazon.co.uk (Amazon) Take your cooking game to the next level now there’s a 30 per cent saving on Ninja’s grill and air fryer hybrid. The multi-purpose appliance also boasts six cooking functions – including roasting, grilling and baking – and comes complete with a crisper basket, skewers, silicone mitt, cooking pot and more for expanding your mealtime repertoire. When testing a very similar model, we found the ‘top-notch’ air fryer function meant chips were ‘golden brown and delicious, and cooked much quicker than a normal batch in the oven.’ Olaplex hair perfector no.3 repairing treatment: Was £28, now £17.58, Amazon.co.uk (Amazon) As the OG home hair treatment from Olaplex, this formula is a best seller and we can see why. In our review , our tester found that after using the formula alongside the no.0 intensive bond building hair treatment (was £28, now £19.99, Amazon.co.uk ), the formula ‘worked wonders’ on their split ends and created noticeably shinier locks – the best results they’d seen from at-home hair treatment, so it’s safe to say we’re fans. And with £10 off thanks to Amazon’s Prime Day sale, this is not a deal to be missed. MySweetSmile teeth whitening powder: Was £29.99, now £19.99, Amazon.co.uk (Amazon) If you’re looking for a beauty buy that’ll give you sparkling gnashers this Prime Day, you’re in luck because this whitening powder has been reduced by 20 per cent. It took the top spot in our review of the best teeth whitening kits , with our tester noting that it ‘gave a naturally upgraded white smile from just a couple of weeks’ use.’ If you’re looking for that Hollywood-worthy smile, then this six-month teeth whitening supply is perfect for you. Oral-B iO5 electric toothbrush with artificial intelligence: Was £280, now £89.99, Amazon.co.uk (Amazon) This is a fantastic deal on the Oral-B iO5, which has plummeted to its lowest ever price this Prime Day. It works with Oral-B’s artificially intelligent app, to help you track where and how you brush in real-time. It’s also fitted with a pressure sensor, so you know if you’re brushing too hard, too soft or just right. Plus, there are five different cleaning modes for every level of sensitivity. LG OLED C2 42in TV: Was £1,399.99, now £979, Amazon.co.uk (LG) There’s 30 per cent off one of the best TVs you can buy right now. Launched in 2022, the LG C2 offers excellent picture quality thanks to its premium OLED panel, which produces rich contrast, vibrant colours and darker blacks. This model usually hovers around the £1,200 mark, but it now has a hefty discount. For more impressive discounts, read our guide to the best Amazon Prime Day TV deals . Ninja foodi max dual zone digital air fryer: Was £219.99, now £159.99, Amazon.co.uk (Amazon) This Ninja dual zone air fryer is a no-brainer to invest in. The large capacity is teamed with six cooking functions (crisp, air fry, roast, bake, reheat and dehydrate) and two independent cooking zones that enable food to be ready at the same time. With room for up to eight portions, this go-to appliance for home chefs earned a spot in our review of the best air fryers . ‘If you love fried food and are after a quicker, healthier option, it’s worth making room for’, our tester said. Shark style iQ iconic hair dryer: Was £199.99, now £129.99, Amazon.co.uk (Amazon) The newest iteration of the Shark style iQ hair dryer, you can save 35 per cent on the hair tool right now. Promising fast drying with minimal heat damage, create bouncy blow-dries, perfectly defined curls or straight styles with the salon-quality tool. Rapid air power and iQ technology generate high-velocity heated and ionised air, making it a healthier alternative to other hair dryers. Complete with a styling brush for a sleek look; a two-in-one concentrator for controlled and precise drying, and a diffuser for lifting and defining curls, it will help streamline your haircare regime. Looking to saving on haircare, make-up and skincare? Head to our guide to the best beauty deals for Amazon Prime Day . Simba hybrid pillow: Was £109, now £70.85, Amazon.co.uk (Simba) If a new pillow is on the wishlist, look no further than this 35 per cent saving on Simba’s hybrid pillow. In our glowing review , our tester said: ‘Of all the pillows our reviewer has tested – from the £300 down fills to the very best memory foam – this is the pillow she sleeps on every night.’ Offering the best of both worlds, the pillow has the loft and comfort of a feather fill, and the support and firmness of foam. Great for those with neck or back ache, it’s also ‘endlessly adaptable’ to pregnancies, pains and more. It’s a ‘space-age pillow that lives up to its sci-fi promise’, they added. Amazon Kindle paperwhite: Was £149.99, now £99.99, Amazon.co.uk (Amazon) Save a third on snapping up a Kindle paperwhite, with this tempting deal. This is the 2021 model and key features include a 6.8in display screen, adjustable warm light, 16GB of storage space, 17 front LEDs and a 300 ppi glare-free display. It’s also waterproof, if you’re planning on reading by the pool this summer, and the USB-C charging port will handily connect to your phone and laptop charger. In a review of Amazon’s Kindle paperwhite , our writer praised its ‘crisp and paper-like display screen’. They also said: ‘The option to adjust the screen to be more blue or more amber also makes reading in bed more comfortable on the eyes.’ Sony WH-1000XM4 noise cancelling wireless headphones: Was £350, now £197.60, Amazon.co.uk (Sony) This £150 saving on Sony’s popular over-ear headphones is well worth paying attention to. The best wireless headphones our reviewer has ever tested, the design offers the full package. ‘It’s rare to experience a pair of wireless headphones with this level of audio subtlety and technical prowess,’ they said, adding that they ‘are class-leading headphones whose sound will be hard to beat for a long time to come.’ Simba hybrid stratos duvet: Was £249, now £161.85, Amazon.co.uk (Amazon) Upgrade your old duvet with Simba’s coveted stratos hybrid design, now reduced by 35 per cent. Made from breathable cotton, the temperature regulating outer layer is teamed with a heat-dissipating fibre fil that makes the duvet ideal for hot summer nights. Three layers of hybrid comfort encourage a deeper sleep while the square quilting leaves you lump and bump free. Ring video doorbell, 2nd gen: Was £99.99, now £59.99, Amazon.co.uk (Amazon) An ever-popular Prime Day pick, this 2nd generation Ring video doorbell is reduced by 40 per cent. The HD camera enables two-way tal