Corporation falls to 71st place in league table of ‘hip’ organisations
The BBC has been deemed uncool by young people, despite the broadcaster’s ongoing search for a youthful audience.
Bosses at the corporation have embarked on a “lurch to youth” in recent years in an effort to secure the coveted and elusive 16-34 market, with BBC Three relaunched and trendy content produced for channels One and Two.
However, polling reveals that despite the BBC’s best efforts to woo young viewers and secure future audiences, the broadcaster has been haemorrhaging street cred.
Research to establish the “coolest” brands among young people has shown the BBC has experienced the slump of all recognised organisations from 2022 to 2023, falling 28 places in a league table of “cool” companies topped by Netflix and YouTube.