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HomeSourcesthesun.co.ukAt last Victoria's Secret have realised that going woke isn't sexy

At last Victoria’s Secret have realised that going woke isn’t sexy

WANT to know the secret to continued success? Sticking to the original model.

In a sharp U-turn from the recent Victoria’s Secret campaigns, that have been a bit less supermodel and a lot more woke, they have gone back to their original format of almost scarily sexy women in their undies.

In 2021, after some very troubling revelations about its former billionaire CEO Leslie Wexner’s relationship with convicted sex offender Jeffrey Epstein, the brand’s image went from one of perfect fantasy to, well, a bit like Dove’s 2004 real women campaign.

The new creative director Raul Martinez said things like: “It has to have a purpose” and his teenage daughter told him to: “Do it for us.

“The Gen Zs.”

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