 £100 cheaper than Apple iPhone 14 (£849) £150 more expensive than Google's Pixel 7 (£599) When unboxing the Zenfone 10, I couldn't help but be immediately appealed to the large two rear-facing cameras, which I personally feel give the handset a rather friendly appearance – like a character from a Pixar film. It looks very different from the camera systems you'll find on the back of the latest handsets from Google and Samsung. ASUS knows it has hit upon a solid formula here, as there aren't many physical upgrades when compared to last year's Zenfone 9. It's the same size as last year's predecessor (146.5 x 68.1 x 9.4 mm) and in hand, it's very easy to spot its narrow frame. This seems to be a niche poin){kind=link}
Here’s why the newest Zenfone model is being ‘slept-on’ by shoppers when it comes to finding a high-end, flagship phone
Looking for a budget-friendly and powerful smartphone? The new ASUS Zenfone 10 may just be one of the most underrated Android models, but it certainly gives Samsung and Google a run for their money.
Launched at the end of June, the Zenfone 10 from ASUS is now available to buy in the UK, but is it worth the £700 price tag?
That might sound like a lot of money …but it’s actually up to £150 cheaper than flagship phones from the likes of Samsung, Google, and Apple.
Despite the price difference, the Zenfone 10 ticks a number of boxes you’d expect from a much more expensive handset â it runs on the latest version of Android, it has some impressive battery life, it’s powered by a speedy processor, and has a feature-packed dual-camera system.