ASDA is facing a backlash after redesigning its nappies – which parents say are causing leaks onto babies’ clothes.
The store, which sells more than 13 million packs of Little Angels nappies every year, said it had introduced “Quick Dry Technology” and new sizing after swapping suppliers.
It said this should allow liquid to be absorbed quicker and the sizes are closer to the most popular brands.
A blog post explaining the changes appeared on the company’s website today, following a backlash from parents on social media and Asda’s website.
One wrote on Asda.com: “What have Asda done to their Little Angels nappies !! Used to be great, now they are very poor quality and leak all the time, you certainly are going to lose a lot of customers.”