ASDA has confirmed a major change in all its stores from today and shoppers will be thrilled.
The supermarket has cut prices on 425 branded and own-label products to help customers grapple with the cost of living squeeze.
Asda has invested £23million to lower prices by an average of 11% on some of the most popular products bought by customers each week.
This includes price cuts on nappies, infant follow-on milk, bread, cheese, cereals, pasta, fish fingers, sausages and chicken breasts.
It follows British retailers Ocado and Sainsbury’s which both cut prices on hundreds of their own products on Wednesday.