Apple TV is set to broadcast Lionel Messi’s MLS debut later this month, but the company have already decided they won’t be attempting to pinch TV rights for the Premier League
Apple has ruled itself out of bidding for the next Premier League rights.
That could be a blow for League bosses ahead of the next TV deal not to have one of the biggest global players come to the market.
Apple TV had been widely tipped to get involved when the next Premier League auction starts at the end of this year with Sky, TNT Sports and Amazon currently sharing the live rights.
Premier League bosses are expecting an increase on the current £5billion deal because they will offer more live matches and show 270 games each season but they also need more bidders to push the price up.