 We're all looking to save a bit of extra cash right now, with switching to a cheaper supermarket among the ways some are cutting back. However, there are also a few ways to save even more money on your shop – you just need some insider information. Julie Ashfield, Managing Director of Buying at Aldi, has shared her trade secrets for reducing the price of your basket at the German supermarket, and it's worth taking note. From spotting discounts on everyday items to timing your visit to get the best deals on fruit and veg, here are her top tips. As you're walking around Aldi, look for red stickers signalling big discounts. If you can, try to shop more frequently for fresh produce too, as this is the best way to hedge your bets and get your hands on the best savings. Julie says: 'All of Aldi's UK stores mark down perishable products by up to 75% on their last day of life, including bread, meat, and produce, while imperfectly packaged items like rice, cereal, and tinned food are discounted by 30%.' While some people think there's a specific time when stickered bargains are put out, at Aldi it's on a rolling basis. 'Reduction times vary by store, and are sold on a first-come, first-served basis,' adds Julie. Julie Ashfield is a Managing Director of Buying at Aldi (Picture: Aldi) Stick to own-brand products We all know own-brand products are cheaper, but switching from big brands to Aldi's own label items will save more than just a few pennies. 'Last year, analysis of Kantar data revealed how Brits could be spending a premium of £15.1billion a year for branded items in Big Four supermarkets instead of Aldi's exclusive own-label products,' explains Julie. 'That's a whopping £45 a month, or £542 a year, that could be saved by switching to own-label brands at Aldi.' Make the most of Super Six By tailoring your meal plans to include the fruit and veggies included in Aldi's Super Six deal. Every fortnight, the supermarket selects six items w){kind=link}
NEWS… BUT NOT AS YOU KNOW IT
We’re all looking to save a bit of extra cash right now, with switching to a cheaper supermarket among the ways some are cutting back.
However, there are also a few ways to save even more money on your shop – you just need some insider information.
Julie Ashfield, Managing Director of Buying at Aldi, has shared her trade secrets for reducing the price of your basket at the German supermarket, and it’s worth taking note.
From spotting discounts on everyday items to timing your visit to get the best deals on fruit and veg, here are her top tips.