Ageing eye makeup to ditch after your 30s

Makeup can work wonders in transforming your look and making you look years younger. Makeup Expert Laura Kay spoke exclusively to Express.co.uk about her favourite eye makeup techniques for ageless beauty, plus what to avoid at all costs.Many of us will focus on our skin or our lipstick when creating a signature makeup look.However, Laura expressed the importance of “drawing attention to your eyes in the right way to stay youthful”.It is a common misconception that mature women can’t pull off dramatic makeup looks as well as younger women, but with eyes, this is simply not the case.Laura stated: “The good news is as you age you can go heavier on the eye make up to help draw focus to your eyes.READ MORE: Ditch common ageing style to look ’10 years younger’ Ageing eye makeup to ditch after your 30s- it makes them look ‘heavier’ and ‘older’ (Image: Getty)But there is one product the expert believes women in their 40s and beyond should avoid if they can.She advised: “Try and opt for natural eyelashes if you can as you have defined your eyes enough.”Only use fake lashes if you are in your thirties or younger as your eyes will look heavier which will make you look older.”The expert made some important distinctions between the ideal makeup look for women in their 30s, 40s and beyond.DON’T MISSKate shares task she struggles with during Charlotte’s morning routine [INSIGHT]Meghan and Kate’s ‘signal poses’ show tension – pictures [PICTURES]I spent 48 hours at Barcelo Tenerife for a winter sun escape – review [REVIEW] How to look younger (Image: EXPRESS)”To give the illusion of youth you should invest in permanent makeup, such as micro-blading to give the appearance of full natural looking hair strokes.”For those who want the brows for a less hefty price tag, a good quality brow kit can work wonders, according to the expert.This will fill out any gaps and help brush up your brows.Laura concluded: “Either way you can achieve defined brows that still look very natural which can help complement your features.”Laura Kay is a makeup expert and founder of Laura Kay London.