Amanda Holden has found an inventive new way to sell an air fryer, rather than giving a straightforward demonstration, she’s shown it doubles as a footrest.
The Britain’s Got Talent judge was left in hysterics when her Heart Radio co-host Ashley Roberts asked her about her latest advertisement with JD Williams.
In the photoshoot, the 51-year-old has perched her pointed black heels on the lid of the portable oven, as she straddles a chair in a black velvet dressing gown that is loosely tied around her to showcase her toned legs.
The Pussycat Dolls star said: ‘So, our very own Amanda Holden, honey, your pins are a great accessory for an air fryer [laughter] talk me through this!’
Through laughter, Amanda explained the backstory to her ironic marketing technique: ‘Oh my gosh, I for worked an amazing brand and they brought an air fryer through and my daughter really wants one in the house and I was like, oh my god I really need one of them.’