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The plot against GB News: ‘We were cancelled before we launched’

The ‘free speech’ channel is growing its audience and star power, yet a sinister boycott is deterring advertisers. Now the fight back begins

There are many fronts in the war on free speech but one of the most insidious is being fought out in the basement of a building in Paddington Basin, west London. It is there that GB News has its headquarters and, though the casual visitor wouldn’t know it, a fierce battle is being waged to secure the future of the fledgling broadcaster. Because, although the increasingly professional station is finding its feet and a growing audience, a sinister Left-wing outfit which aims to starve it of advertising revenue is maintaining a relentless campaign. And it seems that many in the advertising industry are its willing accomplices.

The campaigners go under the title of Stop Funding Hate (SFH) and their original target was the Daily Mail. But the Mail is a tough, well-established operation, with a readership advertisers feel they need to reach, so the campaign has had only limited success. GB News, still in its infancy, is perhaps an easier target. The justification, such as it is, is laid out on SFH’s website:

“Since its launch, GB News has been criticised for spreading problematic messages about climate change and Covid-19 and demonising trans people at every opportunity. So over the past year, Stop Funding Hate volunteers have been working to identify the GB News advertisers. We’re now seeing very few high profile brands appearing on the channel.”

For GB News chief executive Angelos Frangopoulos, countering the threat from Stop Funding Hate (SFH) has been a constant worry since the station was founded: “We were cancelled before we launched,” he tells me. “The jungle drums were beating on social media before we even got going”. And he admits that this campaign was effective: “Stop Funding Hate played a really central role in positioning us as a ‘hate’ outfit. But their opposition is just prejudice. We are not hateful; we are here to disrupt a market which was static for 34 years.”

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