5 September, Thursday, 2024
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I’m a grocery expert

CASH-STRAPPED shoppers in the UK are increasingly turning to frozen versions of their favourite products in order to save money.

Shoppers are also spending less on fruit and vegetables and fresh meat, fish and poultry, according to research company NielsenIQ.

Some frozen products have had a bad rap in the past, but the quality is often just as good as fresh because the food is frozen as soon as it is picked or butchered.

Vicky Smith, who runs the More Than a Mummy blog, said switching to frozen food has helped her to stay on top of her budget and help her kids eat more veg.

“I started buying more frozen products when I became a lot more budget conscious a few years ago after I got made redundant,” she told The Sun.

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