 Lumo's bosses have argued the Newcastle based company is behind the move, as the London-Glasgow line has only seen a 2% swing - 28% rail to 30% rail - in the same time periods. By dropping its average fare between London and Edinburgh down to £37 each way, and keeping the off-peak on the day price to £72 rather than the £82 average with other operators, Lumo may have found the perfect price point to attract punters. Another part of the draw is Lumo's onboard menu, which is 50% plant based, and a free wifi and digital streaming service. The company argues it has helped save thousands of tonnes of Co2 from being released into the atmosphere by coaxing people off polluting planes onto its 100% electric fleet. "Green credentials are a big part of it," Martijn Gilbert, Lumo's new managing director, told The Mirror. "We challenge domestic flying for a really great value offer and it's a really green, paperless digital business." Half of Lumo's onboard menu is plant based ( chroniclelive) The firm also has){kind=link}
Tuesday marked a year since Lumo started operating on the route between Edinburgh and London, joining Avanti West Coast and London North Eastern Railway on the line
A new rail service in the UK has helped forge a massive shift from air travel to rail in its first year of operating, offering encouraging signs for the future of green transport.
On Tuesday Lumo celebrated a year since it first started running its London to Edinburgh line, joining Avanti West Coast and London North Eastern Railway on the route.
During that time the passenger shift from planes to train has increased rapidly, and now more people are going by track rather than air between the English and Scottish capitals for the first time in many years.
The switch is marked, with rail boasting 57% of the passenger share between April and August this year, compared to 35% in 2019.