 content, making the platform less attractive to advertisers. Most of these “top†accounts tweet rarely and post very little content. Is Twitter dying? https://t.co/lj9rRXfDHE— Elon Musk (@elonmusk) April 9, 2022 Interest in topics like news, sports and entertainment is waning among Twitter users, making it's status as the 'digital town square', as Musk once called it, less desirable in the eyes of advertisers. Twitter's study examined the number of heavy tweeters in English who displayed an interest in a topic, based on the accounts they followed, and how that number of users changed over the past two years. Twitter was motivated to investigate 'disturbing' trends among users that may have been masked by overall growth in daily active users and better understand the decline in the company's most active users, the documents said. The study made no specific conclusions about why heavy users of the platform are declining. 'We regularly conduct research on a wide variety of trends, which evolve based on what's happening in the world. Our overall audience has continued to grow, reaching 238 million mDAU in Q2 2022,' said a Twitter spokesperson, using an acronym for monetizable daily active users. A 'heavy tweeter' is defined as someone who logs in to Twitter six or seven days a week and tweets about three to four times a we){kind=link}
An internal document has revealed that Twitter is struggling to keep its most active user engaged.
This is bad news for the social media giant which depends on its number of daily active users to secure business from advertisers.
According to internal Twitter research titled ‘Where did the Tweeters Go?’ seen by Reuters, ‘heavy tweeters’ account for less than 10% of monthly overall users but generate 90% of all tweets and half of global revenue.
The document said that heavy tweeters have been in ‘absolute decline’ since the pandemic began.
The research also found that the platform was becoming a hub for cryptocurrency and ‘not safe for work’ (NSFW) content, making the platform less attractive to advertisers.