 John Lewis has unveiled its annual report into the nation's spending habits and it seems big furniture, 90s fragrances and Siobhan Roy's wardrobe had the nation reaching for their credit cards. Hit HBO series Succession influenced our fashion purchases this year, with sales of tailoring increasing by 70%, no doubt thanks to Shiv. Meanwhile sales of half-zip jumpers (sported by her brothers) outsold crew neck pullovers by 62% since the start of the season. Sales of luxe silk scarves also increased, and following the episode when Tom lampoons a character's 'ludicrously capacious bag', searches for large bags jumped 20%. The two largest blockbuster films of the year, Barbie and Oppenheimer, combined to create the powerful 'Barbenheimer Effect.' Sales of pink handbags increased 70% and searches for the pink Arizona Birkenstocks were up 67%. And, nearly a decade on from Peaky Blinders, Cillian Murphy was responsible for another hat craze: the fedora, which outsold flat caps by 21% during July. Amazon Prime show Daisy Jones & The Six had us longing for a '70s look. Within days of the launch in March, searches for flared jeans increased by 43%, denim shorts by 80%, and maxi skirts by 62%. John Lewis' 10th annual How We Shop, Live and Look report announced that Saturday shopping is back in vogue – as are 90s fragrances, 'boyfriend boxers', The Stanley Cup and outdoor sofas. Analysing the products and trends that have shaped the last year, the report finds that we're falling out of love with DVD players (sob) and fidget spinners (no big surprise there), and we're into air fryers and pizza ovens in a big way. Over the last year, customers have returned to the shops – particularly on Saturdays for a family day out, with footfall increasing by 11%. By contrast, during lockdown, 81% of Great British sales came from the internet, but this has now fallen back down to 57%. Of course, a pit){kind=link}
NEWS… BUT NOT AS YOU KNOW IT
John Lewis has unveiled its annual report into the nation’s spending habits and it seems big furniture, 90s fragrances and Siobhan Roy’s wardrobe had the nation reaching for their credit cards.
Hit HBO series Succession influenced our fashion purchases this year, with sales of tailoring increasing by 70%, no doubt thanks to Shiv. Meanwhile sales of half-zip jumpers (sported by her brothers) outsold crew neck pullovers by 62% since the start of the season.
Sales of luxe silk scarves also increased, and following the episode when Tom lampoons a character’s ‘ludicrously capacious bag’, searches for large bags jumped 20%.
The two largest blockbuster films of the year, Barbie and Oppenheimer, combined to create the powerful ‘Barbenheimer Effect.’ Sales of pink handbags increased 70% and searches for the pink Arizona Birkenstocks were up 67%.