14 October, Monday, 2024
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Ben Shalom reflects on meteoric rise and tips one star to take boxing “to the next level”

At just 28, Ben Shalom is already a household name in boxing as the exclusive promoter for fights on Sky Sports, having already become the sport’s youngest ever promoter

You could be forgiven for assuming that everything has happened in a hurry for Ben Shalom.

Just 28-years-old, the BOXXER CEO is already established as the youngest licensed boxing promoter in the UK. And in 2021, his meteoric rise in the sport was cemented by a four-year deal with Sky Sports, bestowing upon him the honour of being the broadcaster’s exclusive promoter.

And yet, scratch beneath the surface of Shalom’s background and it’s apparent he hasn’t merely rocked up from nowhere to take centre stage. While his ascent has undoubtedly been a rapid one, there’s been no fast-tracking or skipping steps. He truly came into the sport six years ago, and did so at the very first rung of the ladder.

“I was 22-years-old when I got involved and I worked every job from ticketing, to press conferences, to international sales, sponsorship, and matchmaking,” he told Mirror Sport. “So I think to go from right at the bottom of the sport has stood me in good stead. You get a real understanding of where the sport is built and the grassroots – the amateur side of things – I’m very grateful to go through that process and have that grounding.

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