Classic children’s book Winnie The Pooh reimagined

A.A. Milne’s beloved Hundred Acre Wood has been deforested in new illustrations (Image: Who Gives A Crap) The classic children’s book Winnie-The-Pooh is being reimagined – to reflect the impact of deforestation across the globe. Winnie-The-Pooh: The Deforested Edition, features new illustrations of the book’s characters in a deforested Hundred Acre Wood, and is the first piece of classic literature to be updated to reflect environmental changes. It comes as a poll of 1,000 parents, of six to 11-year-olds, found more than half of the adults couldn’t confidently say what deforestation is. And 38 percent didn’t realise toilet roll can be made from trees – despite the fact that over one million trees are cut down globally, each day, to provide the world with loo paper. More than half (53 percent) said their children are raising concerns over environmental issues – but nearly nine in ten parents (86 percent) admitted that they’re sometimes, or often, unable to answer their child’s concerns. The book has been reimagined to highlight the catastrophic rate of deforestation happening across the world to make traditional toilet paper. Simon Griffiths, founder of eco toilet paper brand Who Gives a Crap, said: ‘Our research shows that deforestation is largely misunderstood, despite both parents and their children wanting to do better. ‘It’s clear that parents want to know more about the issue to ensure they can help educate our children about deforestation and other environmental problems. ‘Whilst a hard topic to highlight, we hope that ‘deforesting’ Winnie-the-Pooh’s iconic, imaginary environment, to represent the impact of land cleared every day to make traditional toilet paper, will put the issue of deforestation in the spotlight, and help families, and beyond, understand how this impacts our trees and forests.’ Over a fifth of kids – and half of their parents – don’t fully understand what deforestation is (Image: Who Gives A Crap) The study also found, despite this lack of knowledge, 96 percent of mums and dads polled still think it’s important for them to educate their children about environmental issues. And four in ten also believe there should be an onus on teachers to help inform younger generations on climate change. The research also questioned children, and found 22 percent weren’t aware that cutting down lots of trees can have a negative impact on the planet. Many of the kids surveyed were under the impression that animals get moved elsewhere (15 percent), or find new homes (12 percent), when the vegetation they reside in is removed. However, this is rarely the case, with wildlife and habitats becoming fragmented as a result of deforestation. As many as 93 percent of the children surveyed have worries about environmental issues going on around the world. Winnie The Pooh: The Deforested Edition is now available via Who Gives A Crap (Image: Who Gives A Crap) Among their top concerns are the impact of plastic pollution in the ocean (62 percent), species extinction (55 percent), and climate change (57 percent). Nearly two-thirds (63 percent) of children would like to learn more about deforestation and what it means, and 85 percent wish they could do more to help save trees from being cut down. The study, conducted via OnePoll, also found 78 percent of parents said the same, and would like to do more to prevent deforestation. Winnie-The-Pooh: The Deforested Edition is available for purchase in the United States via Who Gives a Crap. Simon Griffiths added: ‘By bringing the issue of deforestation to the fore for everyone, we hope to raise the awareness needed to help make sustainable choices, and advocate for the protection of these vital ecosystems. ‘We need to empower our youth to be the change-makers of tomorrow, standing as vigilant guardians of our forests and champions of a greener, more sustainable future for all.’