One postive review of an investment firm was very obviously posted by an insider posing as a happy client
Trustpilot likes to boast about how sophisticated it is when it comes to spotting and removing fake reviews.
“We use unique software to detect fake reviews and maintain the trustworthiness of our online review community,” says the platform.
“It runs independently, 24/7 across our platform, examining a large range of different behavioural parameters – such as, for example, IP addresses.
“The system then uses an algorithm to calculate the likelihood that reviews are fake.”