The LEGO Group Joins Forces With Top Footballers to Teach Young Girls The Power of Resilience

The LEGO Group UK is on a mission to teach young girls how to recover from setbacks in order to help them achieve their full potential, both on and off the pitch. The toy brand’s unique ‘Unstoppable FC’ programme offers a variety of opportunities for young girls up and down the country to build resilience and confidence skills. When it comes to today’s most resilient, determined and inspiring women, new research reveals parents see Michele Obama as the best role model for young girls (34%), followed by actress Emma Watson, (29%) and Nobel prize winning scientist Marie Curie (29%). Sports stars including Serena Williams (27%), England striker Beth Mead (10%) and fellow Lioness Lauren Hemp (5%) also made the list, alongside activists Rosa Parks (23%), Emmeline Pankhurst (13%) and Malala Yousafzai (10%). The campaign launches as research reveals parents of girls cite resilience and determination as amongst the top qualities exhibited by today’s most inspirational women. 54% of those surveyed cited resilience as a key quality, with determination (65%), passion (62%) and compassion (54%) also deemed crucial. Research also revealed 63% of parents polled said they wished they had been taught how to be more resilient when they were younger, while 63% said they believed their daughters needed to be resilience in order to be successful in the modern world.