Entering the Metier microstore on London’s South Audley Street is, to quote Carly Simon, like “walking on to a yacht” – all teaky hardwood panelling, concealed cupboards and thoughtfully lit storage cubbies. Even the in-house luggage expert, Kyle, is dressed a little like a crew member in his starched whites, and he can pour you a tot of rum (or an espresso) at the bar.
The tiny but perfectly appointed loo has a cunning oculus-cum-porthole to make it seem roomier. According to the brand’s founder, Melissa Morris, all this seafarer-style efficiency extends to the bags too.
“They are all about leveraging and maximising space,” she tells me. “We utilise the walls of the bag, just like on a boat, because if you’re just piling everything inside, it becomes this bottomless pit.”
Can you imagine Succession,’s Shiv Roy rummaging for her keys? Or Indiana Jones? The Princess of Wales? Thought not. They may be some of Metier’s most prominent customers (although technically its suede and net satchel was slung across Indy’s accomplice, Helena Shaw – played by Phoebe Waller-Bridge – in this summer’s film) but the rest of its clientele are every bit as particular. “Plenty to say and nothing to prove,” is Morris’s motto for those who carry her designs.
“They know who they are in life and what quality is, and they’re busy” says the 40-year-old, formerly of Belstaff, Armani and Helmut Lang. “They don’t need large logos.”