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Narrated by James Marriott
According to The Sunday Times, the new chief executive of Lipton plans to rejuvenate the ailing tea brand by making “PG Tips as cool as coffee”.
At first, I was baffled. What could possibly be cooler than the hot beverage favoured to excess by both talking chimps AND the late Tony Benn? Are they not the respective Fonzies of equatorial Africa and British politics? But it seems that while annual coffee sales in the UK have surged to nearly 90 million kg over the past 20 years, tea sales have declined to barely 80 million, a sad switch-around which Nathalie Roos, the Dior-wearing French CEO in question, puts down to a question of “coolness”.
So, how to make tea as cool as coffee. Well,