![Pinterest](https://pinterest.com/pin/create/button/?url=https://uknews.evprotec.com/rise-of-bodybuilder-influencers-as-gym-goliaths-flood-social-media/&media=https://uknews.evprotec.com/wp-content/uploads/2023/09/newspress-collage-23749231-1693579012734.jpg&description=GONE are the days when a career in fitness meant earning a modest salary as a trainer at your local gym. The onset of social media transformed the industry into one of the most lucrative available to driven and health-minded individuals. 8 Fitness influencer Joe Wicks is reportedly worth £6 million 8 Meggan Grubb has become a household name for health and wellness tips Credit: Instagram - @meggangrubb 8 Love Island's Michael Griffiths makes his money online as a "transformation coach" Credit: Michael Griffiths / Instagram Take Joe Wicks , aka The Body Coach, who boasts 4.6 million Instagram followers and, according to his bio, is "on a mission to make the world fitter, healthier, and happier". The 37-year-old is famous for his £89.99/year app which promises healthy recipes on a budget and exclusive HIIT workouts. He came from humble beginnings, growing up on a council estate in Surrey with a dad who was a heroin addict and a mum who had mental health issues , before settling on a future as a personal trainer. Joe states on his website : "I started my journey handing out flyers at my local train station, trying desperately to get people to come along to my bootcamps. "Ten years and 600,000 clients later I can hardly believe how amazing that journey has been." The megastar is now worth a reported £6 million. Fellow fitness guru Meggan Grubb also managed to turn her passion into a wildly successful career with a savvy approach to social media. The qualified personal trainer has 1.3 million followers on Instagram, 517,000 subscribers on YouTube , and 434,200 followers on TikTok . Her extreme online popularity has helped her launch multiple businesses, all related to the fitness industry, including wellness app Beyond and activewear and swimwear brand Bluee. Users of her app pay a yearly £79.99 fee to access a range of fitness guides, yoga classes, and recipes, as well as a daily mood journal, weekly planner, and "self-care audio library". She told Closer Online her own){kind=link}
GONE are the days when a career in fitness meant earning a modest salary as a trainer at your local gym.
The onset of social media transformed the industry into one of the most lucrative available to driven and health-minded individuals.
Take Joe Wicks, aka The Body Coach, who boasts 4.6 million Instagram followers and, according to his bio, is “on a mission to make the world fitter, healthier, and happier”.
The 37-year-old is famous for his £89.99/year app which promises healthy recipes on a budget and exclusive HIIT workouts.
He came from humble beginnings, growing up on a council estate in Surrey with a dad who was a heroin addict and a mum who had mental health issues, before settling on a future as a personal trainer.