 in the six months to the end of June. The steepest fall in first-half profits since 2004 came despite a 1 per cent rise in revenue to DKr27.4 billion against the same period last year. However, Lego said it had out-performed a declining toy market, with 'significant' growth in market share and consumer sales up by 3 per cent. It said it had stepped up spending on long-term strategic initiatives, building new factories, expanding online and improving the sustainability credentials of the billions of){kind=link}
Lego is soldiering on through a “challenging” period for the toy industry to build up both market share and its global manufacturing base.
The family-owned Danish company suffered a 19 per cent drop in operating profit to DKr6.4 billion (£738 million) in the six months to the end of June. The steepest fall in first-half profits since 2004 came despite a 1 per cent rise in revenue to DKr27.4 billion against the same period last year.
However, Lego said it had out-performed a declining toy market, with “significant” growth in market share and consumer sales up by 3 per cent. It said it had stepped up spending on long-term strategic initiatives, building new factories, expanding online and improving the sustainability credentials of the billions of
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