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Netflix Games: a last roll of the dice

At a conference in New York last year, Reed Hastings, Netflix’s billionaire founder and executive chairman, was asked whether the streaming giant was about to dive into live sports. “Talk to us after we’re a big leader in games,” he replied. “We have a lot of investment to do [there].”

Indeed it does. Two years after the California company announced a new gaming division, which started out offering mobile games to Netflix subscribers, the take-up remains shockingly low. Last summer, it was revealed that of the firm’s then 221 million global subscribers (it now has 238 million), less than 2 million played its games on a daily basis – not even 1 per cent of users. In Netflix’s quarterly earnings reports to the market, gaming

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