Coe was re-elected as World Athletics president for a third and final time in Budapest ahead of the start of World Championships on Saturday
Seb Coe has promised radical change in his final term as World Athletics president and warned that it would be the definition of “insanity” to resist modernising the sport.
The double Olympic champion was re-elected for a third and final time at the World Athletics Congress in Budapest on Thursday and, in noticeably not ruling out a tilt at the presidency of the International Olympic Committee in 2025, Coe urged further change.
As well as a Netflix series and a new three-day ‘made for TV’ athletics festival, Coe said that nothing was ruled in or out in potentially innovating new events and even subtracting from the traditional track and field schedule. He is also increasingly hopeful that cross-country will return to the Olympics Games in 2028 for what would be the first time in 104 years.
“It was Einstein who defined insanity as doing the same thing over and over and getting the same results,” said Coe. “It’s time to take a deep and objective look at ourselves, our organisations and activities, and assess our own levels of insanity. We need to be braver, more innovative.”