 on a Tuesday morning (and on a Wednesday and Thursday too), they log it on Strava and head to their day jobs in recruitment and law. Not long ago it was really only elite athletes who meticulously tracked their fitness statistics. But now any jogger, cyclist or swimmer who downloads the app can obsessively monitor their pace, distance and elevation gain and brag about it to their friends. The app recently joined the ranks of TikTok and Spotify by hitting 100 million users. Each month it has more than two million new){kind=link}
Abandon your social life. Get up at 4am. Run a quick half-marathon before heading to the office. For some fitness superfans that’s all in a day’s work. After smashing a personal best (PB) on a Tuesday morning (and on a Wednesday and Thursday too), they log it on Strava and head to their day jobs in recruitment and law.
Not long ago it was really only elite athletes who meticulously tracked their fitness statistics. But now any jogger, cyclist or swimmer who downloads the app can obsessively monitor their pace, distance and elevation gain and brag about it to their friends. The app recently joined the ranks of TikTok and Spotify by hitting 100 million users. Each month it has more than two million new
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