![Pinterest](https://pinterest.com/pin/create/button/?url=https://uknews.evprotec.com/customers-enraged-by-tricky-new-addition-to-walmarts-self-checkout-counter/&media=https://uknews.evprotec.com/wp-content/uploads/2023/08/2_Walmart-Canada-starts-the-roll-out-of-Self-Checkout-Amid.jpg&description=Walmart's found a new way to make money off customers, and this addition to the self-checkout counter is very noticeable Walmart shoppers have a new feature to look forward to as they stroll through the aisles and try to check out - third-party ads and commercials. The world's biggest retailer plans on adding ads to the screens they already have throughout the store, so expect to see them in the TV section and on self-checkout screens. The store's radio will also likely begin playing commercials and shoppers may see some demo stations where they can get samples on occasion. "When you think about our store, our store footprint, and the percentage of Americans that we reach through our stores, we can deliver Super Bowl-sized audiences every week," said Ryan Mayward, the senior vice president of retail media sales for Walmart Connect. Kroger and Target have made similar moves, but none of them have Walmart's reach. With over 4,000 stores throughout the US, 90 per cent of Walmart shoppers lives within 10 miles of a store. That opens the brand up for local and national companies to advertise at their locations. While it is a brand new revenue stream for the business, it's one that customers are tired of. "If I have to watch a 30s video about an advertisement, I'm just walking out. Maybe with the item, lol," wrote a customer on Twitter. "Walmart, you can't do this!!" Another person wrote to the company saying: "Walmart, don't irritate your customers!!" It's impossible to get away from ads as soon as you open any piece of technology - but the consensus on Twitter was that people want to avoid them in the real world. Customers were also quick to point out that recently the chain has been battling shoplifting with a variety of methods. One Reddit user wrote: "Walmart locations at Billing's Bridge and Blair are getting rid of their self-checkouts due to theft. I went yesterday and there were employees ringing people through self-checkout, asked if this was permanent and the e){kind=link}
Walmart’s found a new way to make money off customers, and this addition to the self-checkout counter is very noticeable
Walmart shoppers have a new feature to look forward to as they stroll through the aisles and try to check out – third-party ads and commercials.
The world’s biggest retailer plans on adding ads to the screens they already have throughout the store, so expect to see them in the TV section and on self-checkout screens. The store’s radio will also likely begin playing commercials and shoppers may see some demo stations where they can get samples on occasion.
“When you think about our store, our store footprint, and the percentage of Americans that we reach through our stores, we can deliver Super Bowl-sized audiences every week,” said Ryan Mayward, the senior vice president of retail media sales for Walmart Connect.
Kroger and Target have made similar moves, but none of them have Walmart’s reach. With over 4,000 stores throughout the US, 90 per cent of Walmart shoppers lives within 10 miles of a store. That opens the brand up for local and national companies to advertise at their locations.